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53 Questions Developers Should Ask Innovators

TechEmpower

What channels will you use (e.g., eCommerce Does your startup run on a subscription model? Do you rely on affiliates? Security What are the business / application’s specific security risks? What’s been done so far to validate the concept? Who are the other stakeholders involved? Ads, Viral/Social, SEO)?

Developer 520
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., eCommerce - Is this subscription? Affiliate tracking? Security - are there any specific kinds of security risks? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., eCommerce - Is this subscription? Affiliate tracking? Security - are there any specific kinds of security risks? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market?

Developer 384
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketing is responsible for securing the company’s positioning, messaging, and value proposition. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market. Consider affiliate and influencer marketing. Defining your brand’s building blocks with product marketing.

Marketing 110
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it.

Analytics 122
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5 Hot Ecommerce Trends to Watch

mashable.com

5 Hot Ecommerce Trends to Watch. The Evolution of Ecommerce Series is presented by Litle & Co. , It is the new wave of commerce and, depending on the industry, ecommerce represents either an opportunity for big profit or a death knell for the brick-and-mortar business. Third-Party Ecommerce Site Providers. Like Tweet.

eCommerce 101