Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns.

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

JUNE 16, 2015

So today really, when you think about my journey six, seven years now, I was truly honored to be able to work for companies like [inaudible 00:02:43] com, kind of incubating their global personalization and behavioral targeting program from baby to seed to be successful. Same thing with AB testing program. First thing is, goal.

Video 48

Video Analytics SCRUM Metrics 48

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. For example, this ecommerce example image from Mailchimp shows that the links and image at the top of the page attract the most heat: . For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: .

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Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. Campaign is defined as anything but Direct traffic. You can, and should, do better.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).

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Analytics Software Review Metadata Campaign 113

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). our measurement strategies 2. success measures.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. If you’re running a global testing program, consider using like behavioral markets (e.g.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? affiliate and referral marketing on the web. NESTA : They invest in early-stage companies, inform and shape policy, and deliver practical programs that inspire others to solve the big challenges of the future. Tnufa – Startup Promotion Program (Hebr.

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Software Review Technical Review Startup 53