Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

AUGUST 25, 2013

Fracking works nicely as a metaphor for any business, large or small, that wants to leverage their existing customer base and extract the maximum revenue, traffic, or profitability from their own existing assets. Fracking is to energy extraction what data mining can be to your customer’s lifetime value to your business.

Customer 95

Customer Aggregator CPA Lean 95

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. People make mistakes, and some tools don’t allow custom UTM parameters.

Analytics 118

Analytics Campaign Email Channel 118

Agile VC

APRIL 17, 2011

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. Summary : YouTube as a customer acquisition tool to building great online businesses is unrivaled today.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

SEPTEMBER 24, 2012

And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. The reduction in customer service costs – no more phone calls! Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165