Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. In these examples I was selling enterprise software where the vocab matched perfectly.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 13, 2016

Recommendations for complementary products ( cross-sell ), for example, result in an incentive to buy matching jeans together with the new top at the same time. Or as the New York Times put it , ” “Bayesian statistics, in short, can’t save us from bad science.”. The Problem with Expectations. Robust statistics.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). A fairly low bar.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JANUARY 28, 2013

Then they match it back to their rules engine that serves me the best options. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! It is not that hard to do this. They use geo/ip to work out where I am. I love this.

Web 164

Web Design Marketing Security 164

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. We live, think and breathe digital music distribution. Gigya - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

VC Cafe

JULY 15, 2011

According to their research, over 150,000 sites were hacked in the first half of 2011, including those of the New York Times, Sony and even the CIA. They plan to scale by using ecommerce aggregators as affiliates. The engine can also correct the problem as it is detected using a SaaS platform.

Incubator 99

Incubator Startup Florida 99

Occam's Razor

DECEMBER 12, 2011

In the context of Search (Paid or Organic), the text in your ads, the number at which your listing is ranked, the match between the user query and your ad's intent all help you receive a higher CTR. or Content Distribution vs. Content Consumption Rate or Conversation Rate (in case of a content site) etc.

Metrics 151

Metrics Web Analytics CPA 151