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The future of mobile ecommerce

The Equity Kicker

We’ve been doing a good deal of thinking about the future of ecommerce as the world goes mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. That creates space for startups to build discovery experiences focused on specific verticals. So how will discovery work on mobile?

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Cross-Device Attribution.

Mobile 48
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133
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Tesla Is Not A Car Company

Austin Startup

Rather, Tesla will be a full stack, vertically integrated clean energy company. This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines. So instead, he set out to commoditize all the infrastructure that power ecommerce.

Nevada 66
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Heat Maps: What Are They Good For (Besides Looking Cool)?

ConversionXL

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. Click maps show you a heat map comprised of aggregated click data. Click Maps. Image Source). Attention maps.

Algorithm 111
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Not All Traffic Is Created Equal

www.pakman.com

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. ” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) Andres Moran.

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Going Down? Q3 VC Investments in US Tech Drop 14%

VC Cafe

It’s hard to establish that a decrease in funding in the aggregate level is an indicator for future trends in the market, as the graphs below clearly show the strong cyclicality of VC investments, at least in some of the tech segments. Overall, 343 US companies raised $1.8 The number of companies funded has also declined by 6%.