Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
Occam's Razor
AUGUST 8, 2011
and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). But not just SEO or keywords or our brand name. rant] It is so horrible that SEOs still get asked: “Can I rank #1 for word x?” Should you still invest in SEO for the long tail? Sub optimal.
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ConversionXL
JUNE 20, 2019
Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. Brightcove analytics aggregated data effectively across those platforms. All that said—YouTube has its downsides.
Duct Tape Marketing
DECEMBER 23, 2019
So “Alexa: play my flash briefing,” might deliver a daily recap of audio content. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. In fact, never abandoned your website, SEO, or content.
Occam's Razor
AUGUST 22, 2011
Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Aggregation of Marginal Gains: Recession Busting Analytics! Search Engine Optimization (SEO) Metrics & Analytics. Triggers, Benchmarking, Identifying Goals & KPI Cards. Five Rules for High Impact Web Analytics Dashboards.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. In my case I'm looking at Social Media (boss LOVES social!), Direct Traffic (I get a lot of it!)
The Next Web
DECEMBER 8, 2013
Start with aggregating scarce and in-demand inventory. Typically, demand and buyers can be found after supply liquidity has been achieved through a combination of word of mouth and SEO. As a rule of thumb, it is 10x harder for a marketplace to generate the first $1M in transactional value than a traditional e-commerce store.
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