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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. The most obvious form of this, and by far the easiest to implement, is Google AdWords.

Metrics 93
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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Revamp Mobile Metrics to Combat Moneyball.

Mobile 48
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. Fruition Internet Marketing.

Analytics 131
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Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy

Duct Tape Marketing

Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing. What Are Online Directories and Why Are They Important for Local SEO? Online Business Directories are websites that scrape the Internet looking for information about local businesses.

SEO 28
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Tips for Conducting Online Competitor Analysis

Up and Running

For those who are less internet savvy, this is an area of internet marketing called competitor analysis. Researching this information using the internet doesn’t require years of working in the industry; it only requires patience and a bit of hard work – and what you do with the information is your remit.