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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. The most obvious form of this, and by far the easiest to implement, is Google AdWords.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Smart Contracts – Powering the internet-native financial system, smart contract networks could generate fees of $450bn in 2030. and generate a post mortem.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Here are 14 of the report’s key findings: 1.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. They went to work gathering deep knowledege of what makes successful Internet startups. Hmm, now I’m getting intrigued. I wondered where he got his MBA from?

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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Internet of Things. While AI helps businesses make sense of their data, the Internet of Things (IoT) helps capture and deliver data from a plethora of interconnected devices. Simply put, IoT is a combination of sensor and data analytics systems, helping businesses aggregate metrics to make more accurate decisions.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. In the same vein, consider a metric like ‘time on site.’. Image Source.

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