Aggregator Mobile PPC Reference 
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.
Duct Tape Marketing
JANUARY 25, 2016
This bonus search engine “bling” is often referred to as rich snippets. A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. What does Structured Data do?
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Occam's Razor
OCTOBER 31, 2011
I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. Never Compare Apples to Watermelons. Is that good?
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. Particularly crushing is the mobile battle.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. You spend money on SEO and PPC. The latter is particularly useful as an aggregated view for senior executives. Play with Enhanced Ecommerce Reports. Take a break.
ConversionXL
FEBRUARY 26, 2020
When someone clicks on a link to navigate from Page A (referring page) to Page B (destination page), the URL of the referring page is passed to the destination page by the browser in a field called “HTTP Referrer.”. Navigation from a link on a tool that doesn’t pass the HTTP Referrer value or has no referring page (e.g.,
Occam's Razor
AUGUST 12, 2013
MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You do too. #3.
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