ConversionXL

FEBRUARY 26, 2020

a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Links shared and clicked within mobile apps and instant messengers. Aggregate costs and results in a tool like Google Data Studio or BigQuery. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You do too. #3.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. As their PPC agency, we had to justify this dip. No problem: Choosing the right key depends on what you’re trying to illustrate. A good starting point is to come up with a hypothesis.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 9, 2015

Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Social Strategy Effectiveness.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. At least they showed up on your mobile/desktop site.

Metrics 166

Metrics Marketing Search SEO 166