Remove Agile Remove Channel Remove Software Remove Vertical
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. As very often happens, to understand the present, you have to know the past. It was 2003.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. How does product development differ in communications hardware versus enterprise software, etc.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The Focus on Execution Versus Agility The product development diagram has a linear flow from left to right. before you ship.

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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s more than just a distribution channel. At G2 , for example, we learned that a query syntax like “free [software name]” can’t be solved with a filter on a category page. Users don’t want to come to a page and click on a filter to see free software; they want access only to free solutions when they search for them.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) Everyone should be articulate and agile in describing and demoing the products.) You are correct all channels, web or otherwise, need to generate awareness and leads. this may be a useful read.

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DataRails Hires David Rosenberg as New VP of Customer Success

The Startup Magazine

DataRails , the financial analysis and reporting software startup, has announced the hiring of David Rosenberg as the company’s new VP of customer success. He has a wealth of experience in the data vertical, having served in previous roles at companies such as Intel, AllScripts, and Vision.bi. Investor Sees Opportunity.

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