Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. That’s why startups are agile. Startups that are agile have mastered one other trick – and that’s Tempo – the ability to make quick decisions consistently over extended periods of time.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Steve Blank

JUNE 11, 2009

Agile – you may find the real opportunities for your company was somewhere else. However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model.

Cofounder 223

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. What kind of objectives would a startup want or need for sales and marketing?

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible.

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. Another piece of trivial: the road that is the side-entrance (during business hours) to Agilent Corporation HQ in Santa Clara is named “Terman Lane&# after Terman. I’ll stop channeling James Burke now.

Silicon Valley 279

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Steve Blank

NOVEMBER 12, 2009

Rather than a traditional VC pitch I suggested that they do something unconventional and tell the story of their journey in Customer Discovery and Validation. The heart of the Cafepress presentation is the “ Lessons Learned from our Customers ” section. Your “Customer Development Process&# has really resonated for me.

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Steve Blank

OCTOBER 12, 2009

What Markets? At Ardent our hypothesis was that if we could build a desktop supercomputer powerful enough to run and display these numerical simulations there were enough customers to make this a big business. The one thing I did know is that we were probably going to be running some of the same applications as the market leader Cray.

Silicon Valley 151

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Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The answer depends on your answer to two questions: which step in the Customer Development process are you on?

Technology 139

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Steve Blank

MAY 15, 2009

And even better, marketing got to design the graphics for the lobby and hallway (bright and colorful neon) to better represent the color graphics business we were in. While our competitors furiously worked on regaining market share, we were arguing about whether the carpets should be wool or nylon. I was great at “office wars.”)

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Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

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Steve Blank

APRIL 30, 2009

Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused. Worry about the sales results.

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Startup Lessons Learned

OCTOBER 5, 2009

In other words, a principled way to combine agility with stability. Imagine you hear from an engineer that they are worried that a certain payment subsystem is unreliable, and will therefore double-charge some customers. In other words, a principled way to combine agility with stability.

San Francisco 133

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Steve Blank

APRIL 27, 2009

And in hindsight, we seemed a bit more agile and innovative in WWII.) Yet decades later the military lacked the agility to write a spec in two years, let alone get 10′s of thousands of new systems deployed on aircraft as Terman had done. How was this possible?

Silicon Valley 185

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Steve Blank

MAY 18, 2009

We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. I coach agile teams for a living, and I do most of my work with start-ups. I said, “well for me you’d have to add coming from a dysfunctional family.”

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Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. In 1962 Wheelon left for a new job as the first director of the CIA’s Directorate of Science and Technology where he was responsible for development of OXCART , the A-12 Spyplane, and three major satellite reconnaissance systems.

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Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

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Startup Lessons Learned

JANUARY 4, 2009

For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.

San Francisco 151

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Steve Blank

JULY 1, 2009

Filed under: Secret History of Silicon Valley « Agile Opportunism – Entrepreneurial DNA Rocket Science 2: Drinking the Kool-Aid » 2 Responses Ben , on July 1, 2009 at 2:31 pm Said: Great post Steve. I can’t get this one out of my head. during World War II.

Silicon Valley 136

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Steve Blank

APRIL 7, 2009

You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. From the king of customer development, Steve Blank: [.] There’s a big difference between being an employee at a great technology company and having the guts to start one. You just get successful.

Silicon Valley 329

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Steve Blank

MAY 4, 2009

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. It became clear to me that the mission of marketing in most companies has to be to support sales.

Silicon Valley 127

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Steve Blank

AUGUST 6, 2009

Air Force also needed improvements in frequency agility to protect its cold war bombers. Frequency agility can be best described by what happened over Germany in WWII. B-47 - primary Strategic Air Command Bomber in the 1950's As a result, to protect its bombers flying over the Soviet Union the U.S.

Silicon Valley 147

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Steve Blank

JUNE 22, 2009

The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. Agilent is a $5.8 However, no markets last forever. Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. billion dollar test and measurement company.

Silicon Valley 169

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Steve Blank

AUGUST 10, 2009

Rapid Scan/High Probability of Intercept – Stanford’s contribution In the last post we described Stanford’s high power, electronically tuned microwave tubes (the Backward Wave Oscillator ) which made high power, frequency agile airborne jammers possible.

Silicon Valley 158

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Steve Blank

APRIL 2, 2009

The goal was to make our boards run really fast on customer applications – the benchmarks just reflected that. It would have been easy for marketing to skip all of this and just write a set of benchmarks that made us look good. I teach teams various Agile techniques, and occasionally get told some particular trick is cheating.

Silicon Valley 124

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Steve Blank

MAY 13, 2009

From steveblank.com: Part of marketing is the ability to communicate a message to thousands of people and convince them [.] Gravity Will be Turned Off Part of marketing is the ability to communicate a message to thousands of people and convince them to believe your [.] [.] guy is smart. Thanks for typing the story up.

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Steve Blank

APRIL 15, 2009

The reality is that independent electric vehicle startups will win over time (closer to the customer, more agile, etc.) The Chinese auto market currently treats all other cars as an open platform to build off of anyway (without paying any royalties). was somewhat incomprehensible at first to the Energy and EPA team.

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Steve Blank

MARCH 28, 2009

Sure the rest of the stories diverge though… can’t really imagine a Soviet counterpart to the Customer Development method. Reply Agile Opportunism – Entrepreneurial DNA « Steve Blank , on June 29, 2009 at 7:02 am Said: [.] I was always curious about, and asking about, the big picture. Reply Ben C. ,

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