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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. As Ewel says, “Agile marketing teams can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas — allowing businesses to win in a post-pandemic world.”. What does this mean? How can it give businesses an edge?

Agile 264
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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. For startups, the entrepreneur and founder is almost always the face of the company. Strategic proficiency. Modern information management tools.

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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. For startups, the entrepreneur and founder is almost always the face of the company. Strategic proficiency. Modern information management tools.

Valuation 311
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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. If these sound like reasonable answers to you, and you are in a startup, update your resume. Titles in a startup are not the same as what your job is. All good news. I wasn’t surprised. Titles Are Not Your Job.

Startup 317
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Marketing Is Getting More Difficult. Here’s Why.

ReadWriteStart

The problem is even more exacerbated for certain industries and niches; for example, startup SEO is becoming more difficult at a faster rate than marketing for more established companies. Focusing on vanity metrics can be damaging to your long-term potential. But why is this the case? What are the root causes? Which tools are best?

Marketing 198
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10 Leadership Elements That Maximize Business Value

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. For startups, the entrepreneur and founder is almost always the face of the company. Strategic proficiency. Modern information management tools.

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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. Of course, many startups are capital efficient and generally frugal.

Lean 168