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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Thanks to Danielle Sabrina, Society22 PR ! #3- The current returns process has too many touchpoints where shrinkage can happen. Thanks to Ben Pu, Ship Sage ! #18-

eCommerce 133
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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Marketing initiatives include campaigns, content, PR, and interactions with your target audience or customer. You might update your marketing strategy in response to campaign performance, customer needs, external trends and events, budgets, and even competitors’ tactics. The marketing strategy is continuously in flux.

Marketing 128
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

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New Rules for the New Internet Bubble

Steve Blank

VC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. The reward for doing so was a liquidity event via an Initial Public Offering. The old rules of sustainable revenue and consistent profitability went out the window.

Internet 335
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20 Entrepreneurs Reveal the Pivots or Changes They’re Making in 2021

Hearpreneur

Specifically, here is what we’re planning to work on: Quadruple our gross revenue and total cases/consultations. Add an income stream (new area of practice) that will be diversifying our business’ revenue. Then COVID hit which allowed me to speed up the process of offering event consulting. Photo Credit: Mark Lizada.