ConversionXL

FEBRUARY 19, 2016

So they update their algorithms religiously to try to do that. Well, as Google’s algorithms have advanced, the two end up being quite the same. So, Google (and other search engines) are highly unlikely to penalize for A/B testing. You know all about vanity metrics , and how you shouldn’t be obsessed with them.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Headings aid in the reading and understanding of texts by users and search engines alike.

SEO 177

SEO Social Media Search Campaign 177

ConversionXL

JULY 11, 2016

Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. Change of test method.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

DECEMBER 2, 2015

A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? As for bandit algorithms, you can almost think of them as A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s).

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? There are too many paths, and you can't actually control the path that a potential customer can take. It is not possible to force people down that path! But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

DECEMBER 13, 2022

A/B Testing, multivariate testing, and bandit algorithms: What’s the Difference? Bandit algorithms are A/B/n tests that update in real time based on the performance of each variation. In essence, a bandit algorithm starts by sending traffic to two (or more) pages: the original and the variation(s). Define your target metrics.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. You pick the period for comparison, your the necessary dimension and metric, add the condition, type a value and you're in business.

Analytics 145

Analytics Metrics API Web 145

marketingland.com

OCTOBER 8, 2012

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

FEBRUARY 22, 2010

It is simply magnificent what you can do with freely available data on the web about your direct competitors, your industry segment and indeed how people behave on search engines and other websites. They are available from all the major search engines such as Google, MSN, Yahoo! 4: Search Engine Data.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 19, 2010

A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Any web analytics on your site will tell you how many clicks came to you from a search engine. Mongoose Metrics ~ ifbyphone. I consider that to be web analytics. You may not.

Analytics 135

Analytics Web Non-Compete Campaign 135