Analytics B2B Mobile Retention 
ConversionXL
OCTOBER 16, 2022
By meeting buyers’ post-purchase needs , you’ll improve customer retention. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time. To get a realistic picture of how your business is doing, you need to also account for customer retention.
ConversionXL
FEBRUARY 12, 2019
The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers).
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ReadWriteStart
MAY 16, 2018
Now, AI can sift through prospects using advanced analytics to discover which ones are the most likely to convert, then spit out a list of the best leads in seconds. The successful sales teams of the future will lean on these to win more deals: Personalized mobile apps. It’s 2018, and the office is now mobile. Cloud solutions.
Up and Running
APRIL 17, 2018
B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?
Occam's Razor
SEPTEMBER 15, 2014
Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.
YoungUpstarts
AUGUST 28, 2017
At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view. The opportunity cost.
Duct Tape Marketing
OCTOBER 17, 2018
I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. This was more important four years ago than now, but did they have a mobile friendly website.
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