Mucker Lab

AUGUST 27, 2014

If you took a random sample of 100 entrepreneurs here in LA, over 50% might not be able to tell you how to technically calculate 90-day cohort retention or how to build a cash flow statement. LA is the home of Snapchat, Tinder, and Whisper – social mobile apps swinging for the fences. That number in the Valley might be closer to 10%.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

YoungUpstarts

AUGUST 28, 2017

At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view. The opportunity cost.

Customer 124

Customer eCommerce Marketing Retention 124

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. What customer retention strategies are working best for other florists? The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

SEPTEMBER 16, 2016

In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression. It is possible to apply gamification in multiple areas like health and wellness, sales performance, training, and retention. In case of health and wellness, the organization must come to a customized solution.

Retention 100

Retention Cofounder B2B Framework 100

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. Pay per minute and pay per text costs in 2019.

Customer 85

Customer Community Revenue Software Review 85

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. This was more important four years ago than now, but did they have a mobile friendly website. Louis Gudema: Oh, yeah, absolutely.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must.

Channel 118

Channel Marketing Viral SEO 118

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. Be aware of mobile subject line character restrictions.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

OCTOBER 21, 2016

In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression. It possible to simply gamification in multiple areas like health and wellness, sales performance, training, and retention. In the case of health and wellness, the organization must come to a customized solution.

Retention 28

Retention B2B Framework Employee 28

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. Mobile isn’t growing on a fast rate. Brian : There’s a couple things about this, though.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Email marketing is 40x more effective at acquiring new customers than Facebook or Twitter, and it’s a key driver of retention for small and medium-sized businesses. Mobile-friendly design.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MARCH 24, 2016

For example, you may find that visitors who download a certain PDF (say on mobile optimization) eventually fill out a lead gen form at three times the rate as those that don’t. Visit frequency: D1 retention. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. image source ).

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% Just look at Blackberry and Nokia. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Austin Startup

OCTOBER 19, 2010

RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. SocialSmack is a web and mobile reviews platform that brings together consumers and brands. Ricochet Labs was founded on the principle of a platform-based approach to addressing the Social-Mobile-Geo (SMG) application space. RecycleMatch.

Technical Review 78

Technical Review Social Network Cloud B2B 78

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. founded in 2020, the company raised $43M to date) Spiritt – text to mobile app.

B2C 148

B2C Generative AI Artificial Inteligence 148

Occam's Razor

APRIL 21, 2014

Recently the single biggest reason for a spike in Direct traffic is the massive increase in use of mobile applications by all of us. A huge chunk of social media consumption is via dedicated mobile apps. And I don't think you need me to share with you the number of mobile apps, and numbers on mobile app adoption.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 3, 2016

If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. The mobile phone started to become widely adopted. You want to focus on retention and habit formation. Tweet It!]. Analyze the loops.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Once absolute market leaders, they have been outperformed by competitors who saw where the mobile market was heading and understood that customer expectations were changing. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Customers come to expect rewards when they are members of a program.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Cookies 3rd. Login-ID 1st. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 19, 2016

Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). Each funnel will have different friction points and possibly require different UX, sales and marketing efforts. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 11, 2015

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. It’s not cheap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

SEPTEMBER 30, 2020

According to CoSchedule research , your subject line should be between 40 and 50 characters, which keeps your subject line within the right character limit for viewing on a mobile device. In our experience, 99% of B2B SaaS products should limit the trial to 14 days, max […] “If you have salespeople, it’ll shorten your sales cycle.

Customer 121

Customer Sales Cycle Email Missouri 121

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. They focus primarily on mobile apps and media companies. This is where data can help you.

Analytics 90

Analytics Product eCommerce Channel 90

mashable.com

NOVEMBER 3, 2010

Craig’s investment portfolio includes Graphic.ly , Klout , Postling, Mobile Roadie and MogoTix. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas. Craig is currently the CEO and founder of stealth-ish startup BetterWorks.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Nobody was leveraging digital, e-commerce or mobile.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Kissmetrics.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Kissmetrics.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Large file sizes slow download time and burn through mobile data. This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118

Email Media Audio Software Review 118

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Simple editing. Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Would that help retention and NPS (Net Promote Score)? The others are all B2B companies. Marketing 101: Customers love free stuff.

IPO 82

IPO Customer Matching Silicon Valley 82

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Seed Startups.

Software Review 53

Software Review Technical Review Startup 53