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The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. What is Google Analytics 4 (and why should you make the move)?

Analytics 146
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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Julian (01:35): Yeah, sure.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights. Acquisition.

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Increase Profitability by Utilizing Analytics in Nail Salon Management Software

Women Entrepreneurs Can

A good inventory management solution will also offer the ability to reorder or mark items as sold from a mobile device. Analytics Salon owners often feel overwhelmed by the many responsibilities and tasks associated with running their business. This can leave little time for strategic growth, especially regarding data management.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software. Predictive Analytics. In 2016, SMBs used an average of 4.8

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As it turns out, app retention & conversion are hard

Austin Startup

The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b MixPanel is a digital products analytics service I’ve recommended in the past , and is used by companies like Uber, Intuit, Samsung, and Expedia. On the other side, though, ugh.