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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. The email achieves a 20% open rate, drives brand awareness , and results in 800 new customers. Data-driven targeting.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In this article, you’ll learn what growth hacking in marketing is and what it’s not. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105
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Metrics that matter to social platforms (Part 1/3)

Version One Ventures

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics.

Metrics 60
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. Reduce churn. Churn is essentially your cancellation rate.

Revenue 73
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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate. Obviously, a lower churn rate is better.

Revenue 60