How to Track and Improve Ecommerce Customer Acquisition Effectiveness
ConversionXL
OCTOBER 16, 2022
In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. The email achieves a 20% open rate, drives brand awareness , and results in 800 new customers. Data-driven targeting.
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