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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. The email achieves a 20% open rate, drives brand awareness , and results in 800 new customers. Data-driven targeting.

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Common B2B Challenges and How To Solve Them

ConversionXL

In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. Companies experience a high churn rate because of bad product adoption. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
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A Complete Guide to Marketing ROI Tracking

Up and Running

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. In this article, you’ll learn what growth hacking in marketing is and what it’s not. Rather than run marketing campaigns to pull customers away from its rival, it experimented.

Retention 113
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! Reduce churn. Churn is essentially your cancellation rate. The percentage of your paying customers that cancel is your churn rate. Try a “win back” campaign.

Revenue 73
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.