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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Create awareness with paid social media posts 2.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

This article initially appeared on TechCrunch. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers? Professional services = higher rate of successful rollouts. I believe it’s flawed.

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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

You’ve been acquiring a ton of customers lately for your SaaS company. More customers, more money. So you throw your energy into your customer funnel. Why do customers leave, or use the service less, often without saying anything? Why do customers leave, or use the service less, often without saying anything?

Customer 110
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

The product design team helped them identify their users’ pain points and redesign the product to provide a more seamless customer experience. In this article, I’ll share some best practices and real-life examples of successful product design for SaaS companies. The impact was nothing short of miraculous.

Design 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. This includes acquiring customers , activating them quickly, and retaining them over a long period.

Retention 113
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7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Understand your customers’ needs and expectations 2.

Retention 111
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3.

Metrics 105