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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need.

Marketing 240
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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. by Christopher Burres, owner of eWebResults. But have you heard of geofencing?

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How To Make Better Business Decisions Using Google Analytics

Up and Running

In addition to their movements, understanding who your site visitors are also helps ensure that you are reaching out to your target audience. Google Analytics collects vast amounts of information about users’ behavior across the Internet. Which websites, Google Ads campaigns , or search engines brought them to your website?

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How to Take Your Business to the Next Level

Women Entrepreneurs Can

The point is, however, that as a result of making these changes, you’ll be able to reach a wider audience and keep your current customers happy, which is always a good thing for any company. Change Your Marketing Efforts. If you want to take your business to the next level, you probably need a new marketing plan anyway.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

The advent of GPS, the always-on Internet and social networks enable finding things in real time from people you somewhat trust. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. Primarily because we don't live in a let's buy prime time television ads on all three channels and reach 98% of the audience world any more. We have to do Email Marketing. A little army in your company runs the TV campaigns. The people.

.Net 119
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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Vulnerability isn’t easy to predict, so personally relevant threats aren’t always as easy as knowing your target audience. That’s because they are powerful emotions that, when used properly, drive people to take action.