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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

These investments are a tremendous help to your startup because they will serve as a stepping stone to reach your target eventually. Some return value must be offered to the investors for startup seed funding to be considered acceptable. When considered, “seed funding” describes the initial sums of funds a startup raises.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is equally critical for startups. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. Target audience. Content channels.

Campaign 149
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

For more than a decade now, content marketing has been the prized strategy of startups all over the world. But these days, tech startups trying to take advantage of the content marketing hype are finding it difficult to get involved. This can be a major uphill battle for tech startups trying to build trust through content.

Marketing 194
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The Texas Startup Manifesto

Austin Startup

The time has come for the Texas startup community to band together to change the world once again. Texas has produced world-changing startups in the past such as Dell Software , National Instruments and Whole Foods Market but all of those were founded more than 30 years ago. We truly are an accelerator of the Austin startup ecosystem.

Texas 97
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

He's been an SEO specialist to Fortune 500 companies and venture backed startups around the world for two decades. So I'm actually from my agency spinning up a syndication campaign that we'd done a while back where I'm not just publishing on my website or LinkedIn, but I'm also publishing on many other websites. This is John Jantsch.

SEO 70
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit.

Partner 240
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Why Your Startup's Name Matters

mashable.com

Why Your Startup’s Name Matters. You can read his thoughts on startup marketing at www.cezary.co. You can read his thoughts on startup marketing at www.cezary.co. Naming can be one of the most difficult challenges in the early stages of a startup. SEE ALSO: Want Your Startup Name in the Dictionary?

Naming 84