Remove Audience Remove Clickthrough Remove Mobile Remove Naming
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Actionable SEO Tactics for B2B Startups

Austin Startup

Local SEO If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim to convert them into customers. Secondary Keyword | Brand Name). Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. I did a analysis of the pixels of a mobile screen on a small business focused to keep a search and 35% of the surgeries.

Search 75
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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Check it out… Note the naming conventions here.

Video 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. This sample Ad Group is themed all around terms that have to do with buying Nike shoes.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. You need to define a campaign coding naming convention and make sure it is practiced consistently and always. Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads.

Analytics 113
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?