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Actionable SEO Tactics for B2B Startups

Austin Startup

The recommended length of a title tag should be between 50–60 characters long and should incorporate your primary keywords followed by your brand name (Primary Keyword?—?Secondary Secondary Keyword | Brand Name). The title tag is an important on-page SEO factor as it helps tell search engines and users what your web page is about.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

I did a analysis of the pixels of a mobile screen on a small business focused to keep a search and 35% of the surgeries. Well, 36% were image pixels versus 2017 when there was 0% of the search results were images on mobile. So if you break up say a mobile search result adds at the top, let's say LSA, add local service ads.

Search 75
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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Check it out… Note the naming conventions here.

Video 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. This sample Ad Group is themed all around terms that have to do with buying Nike shoes.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. You need to define a campaign coding naming convention and make sure it is practiced consistently and always. Does the funnel begin on the clickthrough to the site? What to do?

Analytics 113
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Johnathan names single keyword ad groups (SKAG) as an example. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Check Google Analytics and watch the data roll in (view by source / media or campaign name). The Basics.

PPC 48
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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Eight genuinely useful tools for domain name generation crowdspring.co/1N24v4y. Will Google’s Mobile-Friendly Website Search Ranking Kill Your SEO? Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. Ex-Apple Designer Rethinks The Bible For A Mobile World crowdspring.co/1xWxspL. crowdspring.co/1CRS61O.