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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. (An Technical SEO implementation for paywalled content.

SEO 122
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Their podcast features interviews with industry experts (leveraging their guests’ audiences). It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences.

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Traditional Marketing Is Still Alive And You Should Be Using It!

YoungUpstarts

It turns out that reports of traditional marketing’s death have been greatly exaggerated. Traditional marketing is alive and well, and you ignore it at your own risk. Now online marketing, SEO, and social media are all extremely important. Direct mail. In fact, the opposite is true.

Marketing 100
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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

Great to be with you again and great to be with your audience again. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. John: This episode of the Duct Tape Marketing podcast is brought to your by Thriveleads. David thanks for joining me. How’s that?

Search 31
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. I would contact retailers of this card game and say, “I’ve got an audience of Magic players. They haven’t built an email list.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. Primarily because we don't live in a let's buy prime time television ads on all three channels and reach 98% of the audience world any more. We have to do Email Marketing. Maybe it is Search, Email and Facebook. We have to do Paid Search.

.Net 119