Audience Distribution Internet SEM 
Both Sides of the Table
JANUARY 12, 2014
Everything we were taught pre-Internet is still relevant. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Rebelling is simply a form of snobbery. Underbelly.
Startup Lessons Learned
SEPTEMBER 12, 2008
These are things that if you get right, you can optimize your way into a big, sustainable audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Problem is, you inevitably become yesterday’s old news.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. This has led to exponential growth.
Startup Lessons Learned
SEPTEMBER 15, 2008
I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital.
Startup Lessons Learned
SEPTEMBER 2, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 7, 2008
If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Sure, Id be delighted to. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 10, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
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