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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

Failing to concisely communicate what your website is about to your audience is a major turnoff. Companies occasionally try to align navigation labels with internal product names instead of plain English. Fresh, contemporary, and mobile site. Part of delivering a fresh, modern website is making it available on mobile.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

The experience is even better on Kindle and iPad, and shopping via mobile is seamless too. Seamless Mobile Shopping Experience. Today those outcomes are still primary concerns, but you also need to factor the same things for your mobile and tablet versions of your site too. The Customer Experience.

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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. Another big mistake is underestimating mobile. Optimize for page load speed, especially for mobile devices on WiFi. ” According to Best Buy, the site was down due to a sudden increase in mobile traffic.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. The foundational elements of the framework are the consideration stages and the audience in each stage. That's the See stage.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

We came up with our product name before our company name. Our product is Sgt. So when we were thinking of a company name, we wanted to convey the idea of sleep while giving us the flexibility to appeal to both a military and non-military audience. Photo Credit: Justin Baum. 2- Put a twist to a common word.

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