B2B B2C Customer IP 
Version One Ventures
OCTOBER 18, 2012
“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.
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The Next Web
JUNE 8, 2014
The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment.
YoungUpstarts
MAY 29, 2011
Founders overestimate the value of IP before product market fit by 255%. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Balanced teams with one technical founder and one business founder raise 30% more money , have 2.9x
Steve Blank
MAY 29, 2011
Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Filed under: Customer Development , Teaching , Venture Capital. And they’re just getting started.
Duct Tape Marketing
MAY 22, 2019
In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.
Occam's Razor
JANUARY 28, 2013
AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. – Music!
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