B2B B2C Media White Paper 
Duct Tape Marketing
MAY 2, 2024
And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that.
Duct Tape Marketing
DECEMBER 15, 2022
And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. I think B2B companies in particular have probably been slower to come to this idea. I mean I think a lot of B2C companies kind of get that.
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Duct Tape Marketing
MAY 24, 2023
Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.
Mike Michalowicz
OCTOBER 31, 2014
They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. Whether it’s B2B or B2C the goose that lays the golden egg is the website that consistently produces quality content, written, audio or visual. The post The Best Marketing Platform: Blogs?
Duct Tape Marketing
JUNE 7, 2023
And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the paper bamboo? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Is the price fair?
YoungUpstarts
OCTOBER 2, 2014
Our focus is on helping marketers create and manage a responsive content Hub that gives them real insight into how their audience engages with a content experience instead of separate media channels or content silos alone before funneling that data into marketing automation software like Hubspot, Eloqua, Marketo or MailChimp.
Guy Nirpaz
NOVEMBER 15, 2011
. #2 – Give all sales people a social media address. Darren Suomi, VP Sales from HootSuite called it “giving all sales reps a social media address”. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps.
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