B2B Campaign Differentiation Retention 
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.
ConversionXL
MAY 27, 2022
Each marketing campaign should have one specific message based on a single idea. B2B demand generation focuses on ROI. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. What is your value offer ? The message. What is the key takeaway? The channels.
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Duct Tape Marketing
FEBRUARY 2, 2023
You know, you have a campaign, right? If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies.
Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.
Mike Michalowicz
FEBRUARY 11, 2013
Surprises always work to instill loyalty and retention. Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want.
ConversionXL
NOVEMBER 11, 2015
Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. Setting up and launching a campaign is quick. An important differentiator (and big pro) is that user ID stitching is done retroactively to the user’s first visit.
ConversionXL
MAY 8, 2019
Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.
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