ConversionXL

NOVEMBER 1, 2016

The first day of the event is UX and analytics focused, with some of the best UX names in the world sharing their golden nuggets. Day 2 of the conference brings you top CRO names, and the last day is all about growth and customer success. Check out the full lineup here.

San Antonio 48

San Antonio Sales Cycle B2B Analytics 48

Duct Tape Marketing

JULY 30, 2019

As with any great marketing campaign, an effective remarketing strategy starts with goal setting. However, for those who run businesses with longer sales cycles—for example, a B2B consulting firm—your ideal conversion might not be a sale. Here’s how you do it. What are you trying to do with these ads?

Advertising 71

Advertising Campaign Social Media Audience 71

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. clicking a button, filling out a form, or booking a call with your sales team). How content is presented.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Most B2B buyers know this. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. Renee Thompson – How to Win at B2B Optimization.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

conversionxl.com

SEPTEMBER 10, 2013

Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Your Name *.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. Each funnel will have different friction points and possibly require different UX, sales and marketing efforts.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. But you can’t skip this stage simply because it’s furthest from a sale. Case studies help B2B companies convert and accelerate the most leads. Blog posts. Nurture emails.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131