B2B Channel Hosting Vertical 
VC Cafe
MARCH 1, 2024
AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video.
YoungUpstarts
APRIL 22, 2016
Salesforce does the same thing in the B2B world. Its cloud platform lets sales and marketing teams connect and share information about customers and prospects, and developers have enriched the value of the platform with a host of applications that integrate to the platform and add to its functionality. What is platform thinking?
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Duct Tape Marketing
APRIL 14, 2022
They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.
Occam's Razor
APRIL 25, 2011
That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!
David Teten
DECEMBER 3, 2019
Many tools designed for B2B marketing in general are also relevant to investors. I use Google Drive to host my conference presentations , which are all embedded at teten.com. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . the Untouched Vertical.
ConversionXL
JUNE 2, 2022
If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. To do this, they worked with Fullfunnel.io , to host a virtual summit. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. And yet, no one can agree on what account-based marketing is.
ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.
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