YoungUpstarts

MAY 30, 2014

You don’t have to be a development expert to create a site that is optimized for viewing across all device types – your hosting provider can give you some pointers for getting a mobile-friendly site up and running quickly. Purchasing products and services from a mobile device must be fast and easy.

Social Media 174

Social Media Mobile Analytics Cloud 174

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. The way someone thinks about something. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. And you’ll find hundreds of videos of him talking about “underpriced attention” on his YouTube channel. Having identified an existing audience (e.g.,

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

APRIL 22, 2016

Salesforce does the same thing in the B2B world. Its cloud platform lets sales and marketing teams connect and share information about customers and prospects, and developers have enriched the value of the platform with a host of applications that integrate to the platform and add to its functionality.

Japan 100

Japan Global Asia API 100

Duct Tape Marketing

OCTOBER 26, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Content Is Profit hosted by Louis and Fonzi Kama, brought to you by the HubSpot Podcast Network. The quick version of the story is in 2019 99, 19 98, I started a web hosting company. Click on over and give us a review on iTunes, please!

SMS 92

SMS Technical Review Channel Cofounder 92

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. It was all hypothetical. We needed to be more specific.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Messenger will become the biggest channel over the near years. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 84

Community Marketing Audience Networking 84

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Through analyzing data like the example above, event marketers can determine what channels are worth focusing on (in this case, organic search) and what channels should be a lower priority (here, social media and referrals).

Campaign 73

Campaign Marketing Social Media Software Review 73

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Start a YouTube channel.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118

Email Media Audio Software Review 118

Duct Tape Marketing

JULY 14, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by business made simple hosted by Donald Miller and brought to you by the HubSpot podcast network business made simple, takes the mystery out of growing your business. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company.

Small Business 90

Small Business Software Review Marketing Technical Review 90

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. I host on Hostforweb **. I use this to host my presentations , which are all embedded at teten.com. This is hosted by NFX. Google Drive **. Plus it’s free. .

Social Media 60

Social Media Technical Review Media Private Equity 60

View from Seed

MARCH 3, 2015

NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” Then there were also certain social channels that worked for awhile but didn’t stick. So we had those two assets: Website Grader and the resulting email list.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

SEPTEMBER 22, 2021

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Agency Spark Podcast with Dan Englander.

B2B 96

B2B Hosting Sales Channel 96

Duct Tape Marketing

OCTOBER 20, 2016

96% of B2B brands use video in marketing campaigns. For a more permanent arrangement, we can look at Amazon’s Style Code Live , which regularly invites beauty vlogger Tati Westbrook to host and has her promoting the show weekly on her own channel. As part of the campaign, Curology and Shae also hosted a live-streamed Q&A.

Video 28

Video Software Review Technical Review Campaign 28

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 89

Software Review Marketing Technical Review Michigan 89

ConversionXL

NOVEMBER 16, 2021

LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Newsletters afford you intimacy and attention that’s difficult to foster through other content marketing channels. Take Jason Bradwell’s The B2B Bite , for example. .

Framework 131

Framework Social Media B2B Audience 131

Duct Tape Marketing

DECEMBER 15, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Duct Tape Transcript.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Duct Tape Transcript.

Marketing 76

Marketing Differentiation B2C PR 76

Austin Startup

OCTOBER 19, 2010

I have the pleasure of hosting the Innotech Beta Summit again for 2010, and I have a select group of the freshest technology products that Austin has to offer. RecycleMatch is an Online B2B Marketplace for Commercial Waste and Recyclables. Hurricane Party bridges the gap between social networking and actually being social. SocialSmack.

Technical Review 78

Technical Review Social Network Cloud B2B 78

Duct Tape Marketing

MARCH 30, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Gain Grow, Retain podcast, hosted by Jeff Brunsbach and Jay Nathan brought to you by the HubSpot podcast network gain grow retain is built to inspire SaaS and technology leaders who are facing day to day. Duct Tape Transcript.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services. Stories of injustices made right via social media are frequent, if not altogether common.

Customer 80

Customer Harvest B2C Technical Review 80

Women Entrepreneurs Can

JUNE 23, 2020

This can then show you who is engaging and which channel may be best for your company. For example, you may find that with a B2B software company, it would be best that they market on Linkedin, however, a clothing company may be better on Instagram. Advantages of Social Media. What Time Should You Be Posting on Social Media?

Social Media 52

Social Media Media PPC SEO 52

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Prepare and host your webinar. Image source: ClickFunnels.

Product 97

Product Audience Social Media Sales 97

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Hosting contests, sweepstakes, giveaways and other types of promotions is a common strategy for businesses looking to build their following on Facebook, Twitter, Pinterest and other social media channels. Host a Q&A. Offer relevant promotions.

Social Media 148

Social Media Email Media Channel 148

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. Those interactions vary – from mentorship and product feedback to learning about unmet needs in a market or understanding whether a sales channel is worth pursuing. We have the ability to help excellent companies throughout their life cycles.

New York 114

New York Technical Review Networking Advisory Board 114

Duct Tape Marketing

JUNE 1, 2023

Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. She is also the co-creator of a new course with Reforge and hosts, the popular Women in Product Marketing podcast. It's a podcast hosted by Dr. JJ Peterson and is brought to you by the HubSpot Podcast Network.

Product 61

Product Framework Technical Review Cofounder 61

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I use Google Drive to host my conference presentations , which are all embedded at teten.com. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JULY 13, 2020

Likewise, B2B companies who previously relied on industry events and careers fairs to win new business and drive recruitment are now seeing more enquiries come in from their website. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media.

Marketing 147

Marketing Social Media Audience eCommerce 147

Duct Tape Marketing

JANUARY 18, 2023

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew. James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person. Duct Tape Transcript.

Chicago 76

Chicago Hiring Conversion Audience 76

Austin Startup

FEBRUARY 27, 2019

I had a hunch that LinkedIn had the potential to be a valuable channel, especially for startups like us (and our startups. 2: H2H (human-to-human) is the new B2B. Articles should be hosted under team member profiles, and the “best of” should be posted on the brand page. meta) who market to businesses. Crawl out of your bunker?—?robots

Advisory Board 48

Advisory Board Marketing Social Media B2B 48