Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. Curate the right items and allow the customer’s impulses to do the work. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM teams then began curating content and tagging it by use case, industry, and persona. ITSMA’s ABM framework simplifies these types. ABM doesn’t stop at lead generation or new opportunities. However, it will fall into one, two, or three main types.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. While convincing, the numbers alone lack the problem-solution-outcome framework that resonates with customers’ pain points. Below the lower CTA, Memberstack has hinted at the security of their platform using a social proof-based friction remover “Backed by YCombinator.”.

Audience 156

Audience Video Software Review Conversion 156

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. On paper what could possibly go wrong with creating or curating content with a eye to driving sales or influencing current or future customers? Two things I love a lot: 1. There is even an institute about it.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JUNE 11, 2014

From B2C to B2B. The awesome See-Think-Do framework.]. And now I go from hundreds of videos to an absolutely delightful curate set of guaranteed to be helpful videos. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. Why not? : ).

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Generating awareness through social media. Image source. Consideration.

Customer 140

Customer Marketing Social Media CPA 140