ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. And for instance, I can refer back to the contracting project I'm working on right now. I referenced that granite countertop store, my first breast for reference was not to call them, but they forced me into it. It's a very differentiator too. Right, right, right.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. Optimize for Visits and CTRs will help you focus your precious energy on certain geographies, certain referring sources, certain keywords, certain digital activities and optimize to get higher clicks. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

DECEMBER 1, 2022

There were some references that just don't really apply anymore. But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): And so she said, why do you wanna do this? There were some examples that were dated.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Josh Thomas. Hello Josh. Rampant Speculation.

Analytics 131

Analytics Marketing Campaign Metrics 131

Duct Tape Marketing

MARCH 14, 2024

Do they have case studies, references, really, that are not just saying they're nice people that really help demonstrate the ability to drive growth? We're going to study how we're going to differentiate. It doesn't hurt if they've worked with multiple companies. They've been in business for a while. I mean, is there social proof?

Hiring 70

Hiring Leadership Email Campaign 70

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. You need to be SEO optimized for what your small business does and where you are located. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

FEBRUARY 28, 2018

Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. I mean, it’s always been a good business practice to create a customer experience, the likes of which would make somebody want to buy from you again and again and again and refer their friends.

Kansas City 37

Kansas City Lead Generation Software Review Revenue 37

ConversionXL

NOVEMBER 11, 2015

Clicky has a few features that differentiate (all real time analytics, heat maps), but I don’t think it’s worth switching from GA. Cons: For acquisition analysis (think marketing activities like SEO, Paid Search, and Social), KM trails far behind Google Analytics. If you want heat maps, there are other free tools.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48