Remove B2B Remove Differentiation Remove SEO Remove Software Review
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. You can’t avoid negative reviews, opinions, and comments altogether. This is the basis of an effective differentiation strategy.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Say you work at a SaaS company selling AI software. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases. I’m a new user to their product, but they don’t assume I have prior knowledge about their software. Image source).

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4 Ways to Improve Your Online Storefront

Up and Running

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Advocacy: the customer becomes a brand advocate and spreads the word about your product to their community and through online reviews. Ask them to review your products. Implement SEO best practices.

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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

07:11] With so many tools claiming the same space, how does Databox differentiate itself? [08:43] Click on over and give us a review on iTunes, please! This company, databox, is a business analytics software company that helps companies monitor, report, predict, and improve their entire company's performance in one's spot.

Metrics 74
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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Click on over and give us a review on iTunes, please! John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't.

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You Shouldn’t Have to Pay to Talk To Your Own Customers

Austin Startup

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Camtasia doesn’t own the screencasts I use their software to create.

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Click on over and give us a review on iTunes, please! And that's really the differentiator.