Remove B2B Remove eCommerce Remove Media Remove Social Network
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. These are exciting and fun experiences for everyone involved.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login.

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9 Things You Should Know About Social Login & CRO

ConversionXL

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Maybe last month you changed how you share social media content and attracted new followers.

Retention 126
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Why is Facebook Marketing So Important for Your Business?

The Startup Magazine

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. billion monthly active users worldwide, making it the largest social media platform on the planet.

Marketing 118
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Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. + Life is short. Bottom-line.