ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. By campaign of first order. Marketing campaigns and promotions.
Austin Startup
JUNE 26, 2019
As a boot-strapped founder aka our biggest investor, one of the things I leaned into uncovering was the unknown. Lean into it. Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #? What did our customers think? Step on the scale.
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Duct Tape Marketing
SEPTEMBER 30, 2022
If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier. Get Semrush.
ConversionXL
JANUARY 18, 2022
Lean into your strengths, and don’t try to appeal to everyone. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Here’s another great B2C example from consumer goods brand YETI. Twitter followers.
The Next Web
MARCH 3, 2014
Your mission is to grow, and for B2C companies it means more users. Tentatively, I lean towards the first because it’s closer to how people search, as in “Find a vacation,” whereas the latter is more “marketish.” All in all, our launch PR campaign got us on 50 blogs and news websites, not to mention the related social media buzz.
steveblank.com
JULY 8, 2011
AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.
crowdSPRING Blog
APRIL 6, 2015
Every business, whether B2B or B2C has to bring in customers. However, there are certain fundamental metrics that are common to all businesses, and a basic understanding of these is where you should start. Customer Acquisition Cost. Without them we are nothing, with enough of them we can be profitable beyond our wildest dreams (usually).
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