B2C eCommerce Leadership Metrics 
crowdSPRING Blog
OCTOBER 4, 2013
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Celebrating Ecommerce Design | Webdesigntuts+ crowdspring.co/18Gbptr.
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?
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Occam's Razor
NOVEMBER 13, 2009
Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. No metrics, data pukes, guidance on creating every more reports.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Well don't give up.
Occam's Razor
DECEMBER 9, 2013
One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. In other words: Evolution. Look at the colors. Look at the icons.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You are B2C or B2Q or Non-profit or an Adult-oriented business. I believe it has to do with choosing the wrong success metrics. That's fine.
Occam's Razor
JUNE 11, 2014
We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. Subscribers.
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