crowdSPRING Blog

MAY 10, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! What Steve Jobs Can Teach Us About Management and Leadership – [link]. The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link].

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JULY 10, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Tech Startups Woo Investors With Unconventional Financial Metrics — but Do Numbers Add Up? JFDI” instagram.com/p/34KQylEHJt/. 1R097h4.

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

APRIL 14, 2024

A fractional CMO is a part-time marketing executive who provides strategic leadership to help companies achieve their goals. But a fractional CMO can provide the same level of strategic thinking and leadership at a fraction of the cost. The Role and Benefits of a Fractional CMO So you’re thinking about hiring a fractional CMO.

Hiring 79

Hiring Leadership Differentiation Cost 79

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Startup Professionals Musings

JANUARY 6, 2021

Most ecommerce sites highlight this feature. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals. One person can build a product, but it takes a dedicated team, with strong leadership, to build a business.

Technical Review 400

Technical Review Technical Cofounder Advisory Board Cofounder 400

ctotodevelopers.blogspot.com

JULY 11, 2012

decide on success metrics, measure, and then decide if additional investment is warranted. If the innovation is successful, then the metrics should help drive the enhancement into the top/right "agile happy place" quadrant. Technology leadership need to consider build/buy/partner options. What if we all went ECommerce Only?

Agile 40

Agile Architecture Offshore Software Developers 40

ConversionXL

NOVEMBER 3, 2016

When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics? What this means depends on the company, but it can take into account different metrics like pathing, time on site, video engagement, company size, role, etc. Longer Sales Cycles and Micro-Conversions. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 29, 2017

via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. You have a product manager, an engineer, data scientists… you have leadership there.” (via CXL Live).

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Non-Ecommerce. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Most ecommerce sites have them.

Analytics 96

Analytics Viral Web Mobile 96

This is going to be BIG.

MAY 26, 2022

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. Unfortunately, this has real consequences for founders.

Founder 103

Founder .Net Term Sheet Aggregator 103

OnlyOnce

APRIL 8, 2021

It’s hard to get advice from someone whose values are quite different, as their experiences and their metrics for what did and didn’t work won’t apply well to yours. For example, if you’re running a $10mm revenue DTC company, find someone who has scaled a company in the DTC or adjacent eCommerce space to at least $25-50mm.

eCommerce 48

eCommerce Hiring Leadership Metrics 48

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. How do I choose well? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

APRIL 13, 2015

Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact).

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. Subscribers.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. In other words: Evolution. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. You can engage with the fashion content (branding play), you can engage with the how-to content (relationship play), and you can engage with the products (ecommerce play). I'm not a fan of compound metrics. At a low cost.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. Mega menu design trends in ecommerce: 2011 vs. 2014 | Econsultancy – crowdspring.co/1plL1t0.

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

MAY 24, 2019

It not only takes the guesswork out of the equation, but quickly assimilates best practices by utilizing advanced testing and core engagement metrics. Core Engagement Metrics. Once you select your core metric goals, machine learning will monitor and analyze incoming traffic. Advanced Testing. Marketing Extensions Inc.,

Artificial Inteligence 127

Artificial Inteligence Metrics Algorithm Analytics 127

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. I'm imploring the Google Analytics team to make this metric available in custom reports where it would be multiple times more helpful. Pick metrics that matter. Hopefully soon!

Analytics 124

Analytics Channel Metrics Web 124

crowdSPRING Blog

DECEMBER 27, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How One SaaS Startup Reduced Churn 71% Using Red Flag Metrics – crowdspring.co/JbgG2P. 20 beautiful examples of persuasive ecommerce design | Econsultancy – crowdspring.co/1djfp3w.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Go three levels, or five, inside the organization to the Senior Leadership, would they get anything out of this? These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The only metric that matters – [link]. 11 Best Practices For eCommerce Websites – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Business priorities (no we are not doing ecommerce, we want leads!). Bigamy is vastly overrated. our measurement strategies 2.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

APRIL 4, 2016

The Best Ecommerce Experience In The World, Formulate Your Life, The Very Best Metric: Email Marketing. Please share your wisdom, :), experiences, tips, tricks and lessons from the front lines via comments below. PS: Topics covered in my last few newsletters: Should you analyze individuals? You should sign-up!

Salary 60

Salary Analytics Reputation Singapore 60

Occam's Razor

FEBRUARY 25, 2013

Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. The model is centered on ecommerce/digital type businesses, what unique challenges do you face as a non-ecommerce/non-primarily-digital business?

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

crowdSPRING Blog

FEBRUARY 10, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! eCommerce UI Part 3: Navigation - [link]. Entrepreneurs: Beware of Vanity Metrics - [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 77

Social Media Small Business Design Media 77

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Outbound link tracking, form submissions, non-ecommerce tracking, downloads, offline conversions and on and on.

Management 68

Management Analytics San Diego Web 68