B2C Global Lead Generation Marketing 
Up and Running
JUNE 8, 2021
Value-driven content makes an impact from hyper-local to global campaigns. Although many parts of your company may change over the years, like your logo, website, marketing campaigns, and even the products you sell, your core brand values should remain solid. Why you should build values into your marketing strategy.
ConversionXL
MARCH 4, 2016
There are broadly 5 types of sales enablement tools in the market today: 1. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Why Is This Useful To Marketers? Look at some typical B2B marketing KPIs: Number of leads generated.
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Duct Tape Marketing
APRIL 13, 2017
The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. While advertising has always worked for all types of businesses, more and more marketing professionals (especially small businesses, enterprises and SMB’s) are accepting the shift in advertising strategy. Page Post Link.
Occam's Razor
DECEMBER 9, 2013
Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.
David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.
ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency.
ConversionXL
MARCH 30, 2015
Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.
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