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500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. ” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. Luke Campbell – Cofounder.

Founder 101
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Learning Styles: The Impact on Marketing Messaging

ConversionXL

In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. The idea of learning styles was not new, with as many as 170 different styles proposed at one time or another. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124
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GreenPost – Because Bills Should Be Green

YoungUpstarts

It has just signed an MOU with an Australian public listed group which wants to take its system into Australia and New Zealand. “We realised that the funding community is not very B2C concept friendly and more comfortable with expansion funding, rather than a new B2C/B2B business,&# shares Narulla.

Green 248
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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

We had scrambled to get a product to market, built our first website, rapidly hired a technology team, raised our seed round of capital ($1.5 Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. Don’t listen to what journalists say about your product or company.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Consumer Products. Paper & Forest Products. Consumer Services (B2C). Chemicals & Allied Products. Fabricated Metal Products. Food and Kindred Products. Leather and Leather Products. Lumber and Wood Products. Paper & Allied Products. Rubber and Plastic Products. Washington.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Maybe the problem is B2B.