Occam's Razor
NOVEMBER 13, 2009
I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.
ConversionXL
OCTOBER 21, 2012
Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. This means non-technical people can get their landing pages set up without hiring a web developer.
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Duct Tape Marketing
JANUARY 7, 2020
Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Do you research on PPC firms. Focus on Purchase Intent.
Rembrandt Communications
DECEMBER 2, 2015
Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]. The post Crazy Holiday Schedule?
Occam's Razor
FEBRUARY 20, 2012
The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.
Entrepreneurs-Journey.com by Yaro Starak
JUNE 9, 2011
2) If You’re Selling Consumer Services Through The Web, How Set Is That Consumer On The “Big Guys”? B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition. I would have gotten crushed years ago if I had to rely on stealing the clients of Heidrick and Struggles.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.
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