The Next Web
OCTOBER 31, 2012
Startups in this class come from far and away, including Argentina, Austria, Australia, Brazil, Croatia, Denmark, India, Japan, Italy, Latvia & Estonia, Spain, and Taiwan. LaunchGram: aggregate news service about products and launches coming soon in verticals such as movies, electronics, video games, and cars.
Steve Blank
APRIL 30, 2009
He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.
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Steve Blank
FEBRUARY 23, 2009
In hindsight it appeared clear that startups that survive the first few tough years do not follow the traditional product-centric launch model espoused by product managers or the venture capital community. I am currently down in Brazil and no matter how much I search, I can’t seem to find your book down here.
Hearpreneur
FEBRUARY 19, 2023
Thanks to Greg Barnett, Brazil Counsel ! #23- 27- It will not be overly saturated Photo Credit: Ben Tabai As long as there is a need for what you are selling and the market is not overly saturated for the vertical you are looking to establish a business in, the future of entrepreneurship looks bright.
Steve Blank
NOVEMBER 9, 2009
PS1- I run a small software startup in Brazil and just found out about Customer Development and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). I couldn’t find it anywhere here in Brazil and International shipping takes weeks to get here.
SVPG
AUGUST 30, 2013
As an example, one popular product strategy is to focus on a set of reference customers for each of your target vertical markets (e.g. first develop six references for the US, then six for Germany, then six for Brazil, etc.). first develop six for the financial services industry, then six for the manufacturing industry, etc.).
Hearpreneur
AUGUST 19, 2015
We managed to create a single software that is so powerful that we can optimize any business whether it is manufacturing, retail, transportation, oil and gas, metals or anything else. My idea was that during market downturns, people need to invest in marketing and reputation management because that’s when marketing matters most.
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