Remove Business Model Remove Channel Remove Customer Development Remove Framework
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The greatest risk in startups —and hence the greatest cause of failure—is not the technology risk of developing a product but in the risk of developing customers and markets.

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3. Lessons Learned.

Lean 333
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Best practices in software development started to move to agile development in the early 2000’s. This methodology improved on waterfall by building software iteratively and involving the customer. But it lacked a framework for testing all commercialization hypotheses outside of the building. Testing Hypotheses.

Lean 120
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. We were positing that 20 years of teaching “how to write a business plan” might be obsolete. This post is part one.

Lean 298
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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

The first, the notion of the “ ambidextrous organization ” from O’Reilly and Tushman , posits that companies that want to do continuous innovation need to execute their core business model while innovating in parallel. Horizon 1 activities support existing business models. Horizon 1 is the company’s core business.

Lean 120
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Learning Through Reflection

Steve Blank

To be honest I built the class out of frustration watching schools teach aspiring entrepreneurs that all they need to know is how to write a business plan or how to sit in an incubator building a product. using the business model canvas as the framework. in order to validate/invalidate their business model hypotheses.

Lean 120
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Search versus Execute

Steve Blank

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ?

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