Remove Business Model Remove Channel Remove Framework Remove Retention
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Image source. Acquisition.

Retention 113
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

But it lacked a framework for testing all commercialization hypotheses outside of the building. With Agile you could end up satisfying every feature a customer asked for and still go out of business. Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) Testing Hypotheses.

Lean 120
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), If you don’t have a validated product or business model yet, stop here. It Starts with the Product.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Do they get along?

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The #1 thing successful founders think about for their next startups

Hippoland

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. or lack of).

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. or lack of).

Founder 48