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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth. Use this information to optimize for retention with: Transactional messaging.

Retention 113
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

But it lacked a framework for testing all commercialization hypotheses outside of the building. With Agile you could end up satisfying every feature a customer asked for and still go out of business. Luckily Alexander Osterwalder’s business model canvas presents a visual overview of the nine components of a business on one page.

Lean 120
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The Lean LaunchPad Goes to High School

Steve Blank

Adopting the Lean LaunchPad instead of a “mini MBA program” for Hawken students made good sense pedagogically, (we knew that searching for a viable business model is the core of entrepreneurship,) though it presented some challenges in perception: None of the neighboring high schools was using the Lean LaunchPad.

Lean 309
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The Lean LaunchPad Goes to High School

Steve Blank

Adopting the Lean LaunchPad instead of a “mini MBA program” for Hawken students made good sense pedagogically, (we knew that searching for a viable business model is the core of entrepreneurship,) though it presented some challenges in perception: None of the neighboring high schools was using the Lean LaunchPad.

Lean 201
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A Path to the Minimum Viable Product

Steve Blank

Note that if you’re familiar with the business model canvas, Steps 1-4 below are equivalent to a visual map of the choices a founder makes as they develop a business model canvas. In other words, you prove retention. With both growth and retention, you earn the right to build more. Be patient.

Product 436
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Twitter Link Roundup #156 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Start With a Business Model, Not a Business Plan | WSJ – [link]. The danger of waiting to long to find a business model? The Biggest Problem in Mobile: Retention – [link]. The Biggest Problem in Mobile: Retention – [link]. 40+ Best Web UI Interface Framework Kits – [link].