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Conversion, retention and churn benchmarks

VC Cafe

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. The benchmarks are based on the US market.

Retention 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. The team then began producing webinars with affiliate partners to help them drive more sales. Webinars are cheap to run. Image source.

Retention 113
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When Customers Make You Smarter

Steve Blank

Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. Having a multisided market with five segments is a pretty complicated business model. The first was reducing what they thought was a five-sided market to a simpler two-sided one.

Customer 324
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9 Things That Take a Pitch From Good to Great

Up and Running

Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. Your business model should answer the questions: What do you sell?

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9 Things That Take a Pitch From Good To Great

Up and Running

Outline your business model. Your business model tells an investor how your idea will (or does) convert into being economically viable. The best way to show you how to communicate your business model is to show you an example of a good one. Your business model should answer the questions: What do you sell?

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Startup Benchmarks

VC Cafe

Is my churn rate below the category average? Benchmarks are typically specific to stage/business model/geo. B2C benchmarks tend to be specific to the type of service or business model. What should our MRR growth be? Rob Go: How Much Traction Do You Really Need to Raise a Seed or Series A Round?

B2C 141
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 2) Market .