Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Services (Cloud, ads, music) have a very different business model. Microsoft executed its 20 th -century business model extremely well, but it missed the new and more important ones.
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